THE RUSSIAN ACADEMIC JOURNAL » Архив номеров » Volume 31, issue 1 » Публикация

Аннотация The changes which globalization created on the basis of information and communication have transformed economic and social
structure all over the world. Depending on this transformation, the importance of human resources for businesses has increased.
Reshaping of competition on the basis of information and technology along with globalization, employees have become a strategic
factor for businesses. In this process, the importance of employees who are equipped with information and communication technologies
has increased and this has become the most important activity for businesses in the new era.
Education is a process which aims to change human behaviour in the direction of some specific purposes in a conscious way. Hence,
education is the most important means to strengthen available human resources in different businesses. If the fact that educated
and equipped employees are the most important and strategic competitive factor for businesses in today’s world is taken into
consideration, being interested in the education of employees can make a great contribution to their performance in all ways. This
sort of educational activities helps the employees to feel themselves more valuable and confident. This self-confidence makes their
motivation and performance higher and higher in time. Besides, those employees become more committed to their work since they
think that their businesses invests in them.
In this work, factors that affect competitiveness and also the importance of educative investments to the employees in increasing
the power of competition have been analyzed.